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Kids as customers : handbook of marketing to children / by James U. McNeal

By: Material type: TextTextPublication details: New York : Maxwell Macmillan International, c1992.Description: xii, 258p. : illISBN:
  • 0669276278 :
Subject(s): DDC classification:
  • 658.8/348 20
Other classification:
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Education General Stacks Dept. of Education 658.8348 MCN.K (Browse shelf(Opens below)) Available EDU16581

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