Routledge companion to strategic marketing/ edited by Bodo B. Schlegelmilch and Russell S. Winer.

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Material type: Text

TextPublication details: New York: Routledge, 2021.Description: 480 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M ROU (Browse shelf(Opens below))	Available		IMK16787

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.402M PAR Strategic marketing management	658.402M PAR Strategic marketing management	658.402M RAM Strategic brand management	658.402M ROU Routledge companion to strategic marketing/	658.402M SAH Strategic marketing: making decisions for strategic advantage	658.402M SAR Strategic brand management for B28 markets : a road map for organizational transformation	658.402M SCH Marketing strategy: A customer-driven approach	Next

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