Sales and Distribution Management: Text and cases
Material type: TextPublication details: Chennai: 2007 TATA McGraw-Hill Publishing Co.,Edition: 3rd edDescription: 874pISBN:- 9789352607730
- 659.1 HAV.S
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | School of Distance Education, University of Kerala, Kariavattom Campus General Stacks | School of Distance Education, University of Kerala, Kariavattom Campus | 658.81 HAV.S (Browse shelf(Opens below)) | Available | SDE29292 |
This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner.
It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in sales and distribution business.
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