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Sales and Distribution Management: Text and cases

By: Material type: TextTextPublication details: Chennai: 2007 TATA McGraw-Hill Publishing Co.,Edition: 3rd edDescription: 874pISBN:
  • 9789352607730
Subject(s): DDC classification:
  • 659.1  HAV.S
Summary: This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner. It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in sales and distribution business.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book School of Distance Education, University of Kerala, Kariavattom Campus General Stacks School of Distance Education, University of Kerala, Kariavattom Campus 658.81 HAV.S (Browse shelf(Opens below)) Available SDE29292

This textbook, in its latest edition, continues to capture the rapidly changing trends of the ever-dynamic subject area in an easily comprehensible manner.
It focuses on explaining concepts with the help of latest examples and learning-outcome based text in all the chapters. It gives an exposure to key concepts, theories and recent developments in sales and distribution and illustrates their applicability in tackling the challenges in sales and distribution business.

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