Managing global strategy : developing an effective strategy in international business / William H.A. Johnson.
Material type: TextPublication details: New York: Routledge, 2021.Description: 169 pagesISBN:- 9780367462857
- 658.4012 JOH
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.4012 JOH (Browse shelf(Opens below)) | Available | IMK16699 |
Includes bibliographical references and index.
"This concise, practical textbook clearly explains how to go about developing and implementing a global strategy for any organization, from Born Global start-ups, to more established large companies struggling to manage their global extensions, to nonprofits including non-governmental organizations (NGOs) and charities. Written clearly and concisely, this volume brings together multiple tools, models and frameworks into one resource to guide a successful global strategy development and implementation process. Issues covered include: Internal and external environmental analyses Cross-cultural communication Structural considerations Leadership and motivation Foreign market entry, mergers, alliances, and acquisitions Upper-level undergraduate and postgraduate students of global business will appreciate this accessible guide to a highly complex endeavor, as will practicing managers in global organizations seeking a ready reference. Instructors will also value the outline of a semester-long project keyed to the book, developed and tested by the author"--
There are no comments on this title.