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Social media marketing / Tracy Tuten.

By: Material type: TextTextPublication details: London: Sage, 2021.Edition: 4th editionDescription: 466 pagesISBN:
  • 9781529731989
Subject(s): DDC classification:
  • 658.872 TUT
Summary: "Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Processing Center Dept. of Communication and Journalism Reference 658.872 TUT.S (Browse shelf(Opens below)) Available DCJ6667
Book Book Institute of Management Processing Center Institute of Management 658.872 TUT (Browse shelf(Opens below)) Available IMK16673

"Social Media Marketing was the first textbook to cover this vital subject and has quickly become the market leader. It melds essential theory with practical application and covers core skills such as strategic planning for social media applications, incorporating these platforms into the brand's marketing communications, and harnessing social media data to yield consumer insights. The authors outline the 'four zones' of social media that marketers can use to help achieve their strategic objectives: 1. Community 2. Publishing 3. Entertainment 4. Commerce The new fourth edition has been extensively updated to include new content on tactical planning and execution and coverage of the latest research within social media marketing"--

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