Kellogg on branding in a hyper-connected world / edited by Alice M. Tybout, Tim Calkins.

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Material type: Text

TextPublication details: New Jersey: Wiley, 2019.Description: 338 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KEL (Browse shelf(Opens below))	Available		IMK16661

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B KAP Breakthroough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a bid brand	658.8B KAZ Driving layalty : turning every customer and employee into a raving fan for your brand	658.8B KEL Strategic brand management: Building, measuring, and managing brand equity	658.8B KEL Kellogg on branding in a hyper-connected world /	658.8B KOM Definitive Book of branding	658.8B KOM Definitive book of branding	658.8B KOR Brand society : how brands transform management and life style	Next

Includes index.

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