Experiential marketing : consumer behaviour, customer experience and the 7Es / Wided Batat.

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Material type: Text

TextPublication details: New York: Routledge, 2019.Description: xxiv, 277 pages : illustrations (black and white)ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8342 BAT (Browse shelf(Opens below))	Available	IMK15676

Includes bibliographical references and index.

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