Handbook of research on customer equity in marketing/ edited by V. Kumar and Denish Shah.

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Material type: Text

TextPublication details: UK: Edward Elgar, 2015.Description: 505 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Reference	Institute of Management	R 658.81CRM KUM (Browse shelf(Opens below))	Available		IMK14469

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