Beyond advertising : creating value through all customer touchpoints/ Yoram Wind, Catharine Findiesen Hays and The Wharton future of Advertising Innovation Network.

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Material type: Text

TextPublication details: US: Wiley.Description: 261 pagesISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659 WIN (Browse shelf(Opens below))	Available		IMK14821

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Previous	659 WEL Advertising : principles and practice	659 WEL Advertising : principles and practice	659 WIL Fundamentals of advertising	659 WIN Beyond advertising : creating value through all customer touchpoints/	659 ZYM The end of advertising as we know it	659.1 AAK Advertising management	659.1 AAK Advertising management	Next

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