Social media marketing : theories & applications / Stephen Dahl.
Material type: TextPublication details: London: Sage, 2018.Edition: Second editionDescription: xi, 277 pagesISBN:- 9781473982345
- 658.05467 DAH
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Book | Institute of Management Processing Center | Institute of Management | 658.05467 DAH (Browse shelf(Opens below)) | Available | IMK15862 |
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658.05467 COM Introduction to e-business management and strategy | 658.05467 CON Contemporary issues in social media marketing / | 658.05467 CRO E-commerce website optimization : why 95 per cent of your website visitors don't buy and what you can do about it / | 658.05467 DAH Social media marketing : theories & applications / | 658.05467 DEN E-Retailing | 658.05467 DEV E-Business: Search for excellence | 658.05467 DIG Digital and social media marketing : a results-driven approach / |
First published: 2015.
Includes bibliographical references and index.
Part I: Understanding Actors in Social Media Marketing; Chapter 1: Consumer Tribes and Communities; Chapter 2: Users and Co-creation of Value; Chapter 3: Brand and Anthropomorphic Marketing; Part II: Understanding Platforms in Social Media Marketing; Chapter 4: Traditional Social Media Platforms; Chapter 5: Gaming and Hybrid Platforms; Chapter 6: Mobile and Location-Based Platforms; Part III: Understanding Content in Social Media Marketing; Chapter 7: Persuasiveness; Chapter 8: Engagement; Chapter 9: Electronic Word of Mouth (eWOM); Part IV: Understanding Context in Social Media Marketing; Chapter 10: Measurement, Metrics and Analytics; Chapter 11: Cross-Cultural Aspects and Implications; Chapter 12: Privacy, Ethical and Legal Issues; Afterword: Where Next for Social Media Marketing?
The second edition of this popular text maintains a scholarly approach, providing students with an up-to-date understanding of both the theory and practice of social media marketing.
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