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Social media marketing / Tracy L. Tuten & Michael R. Solomon.

By: Contributor(s): Material type: TextTextPublication details: London: Sage, 2015.Edition: 2nd editionDescription: xiv, 332 pages : illustrations (some color)ISBN:
  • 9781473913011
Subject(s): DDC classification:
  • 658.05467 TUT
Contents:
Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.05467 TUT (Browse shelf(Opens below)) Available IMK15591

Includes bibliographical references and index.

Foundations of social media marketing. The horizontal revolution -- Social media marketing strategy -- Social consumers -- Network structure and group influence in social media -- The four zones of social media. Social community -- Social publishing -- Social entertainment -- Social commerce -- Social media data management and measurement. Social media for consumer insight -- Social media metrics.

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