Social marketing / Gerard Hastings and Christine Domegan.

By:

Hastings, Gerard

Contributor(s):

Domegan, Christine

Material type: Text

TextPublication details: New York: Routledge, 2018.Edition: Third editionDescription: 602 pagesISBN:

9781138123830 (pbk. : alk. paper)

Subject(s):

DDC classification:

658.8So HAS

Contents:

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8So HAS (Browse shelf(Opens below))	Available		IMK15581

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Previous	658.8So DON Priciples and practice of social marketing : an international perspective	658.8So FRE Social marketing : case book	658.8So HAS Social marketing: rebels with a cause/	658.8So HAS Social marketing /	658.8So JHA Social marketing	658.8So JHA Social marketing	658.8So LEE Social marketing : influeincing behaviors for good	Next

Includes bibliographical references and index.

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