Social marketing / Gerard Hastings and Christine Domegan.
Material type:![Text](/opac-tmpl/lib/famfamfam/BK.png)
- 9781138123830 (pbk. : alk. paper)
- 658.8So HAS
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
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Institute of Management Processing Center | Institute of Management | 658.8So HAS (Browse shelf(Opens below)) | Available | IMK15581 |
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Includes bibliographical references and index.
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
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