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Social marketing: Gerard Hastings and Christine Domegan. rebels with a cause/

By: Contributor(s): Material type: TextTextPublication details: New York: Routledge, 2018.Edition: Third editionDescription: 602 pagesISBN:
  • 9781138123823 (hardback : alk. paper)
  • 9781138123830 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.8So HAS
Contents:
Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8So HAS (Browse shelf(Opens below)) Available IMK15734

Includes bibliographical references and index.

Harnessing the power of marketing -- Social marketing principles -- The shoulders of giants -- Making it happen- the toolbox -- Research and the teller of tales -- Compelling content -- Competitive analysis -- Critical marketing -- Spiritual dimensions -- Ethical issues -- Systems social marketing.

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