Internet retailing and future perspectives / Eleonora Pantano, Bang Nguyen, Charles Dennis, Bill Merrilees and Sabine Gerlach.

By:

Pantano, Eleonora

Contributor(s):

Dennis, Charles

Material type: Text

TextPublication details: New York: Routledge, 2017.Edition: Second editionDescription: xxii, 341 pagesISBN:

9781138940512 (hardback)
9781138940529 (pbk.)

Subject(s):

DDC classification:

658.872 PAN

Contents:

Introduction -- The world of e-retailing -- The business of e-retailing in practice -- Integration of e-retailing into an organisation -- Understanding and communicating with the e-consumer -- Information search on the web -- E-store design: navigability, interactivity and web atmospherics -- E-service -- Branding on the web -- E-malls -- E-retailing models -- M-shopping -- U-shopping -- Multi channel success and the future of e-retailing.

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.872 PAN (Browse shelf(Opens below))	Available		IMK15375

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"First published 2004 as e-Retailing by Charles Dennis, Tino French and Bill Merrilees."

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