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Services marketing : integrating customer focus across the firm/ Valarie A. Zeithaml,...et al.

By: Contributor(s): Material type: TextTextPublication details: Chennai: McGraw Hill Education, 2018.Edition: 7th editionDescription: 582 pagesISBN:
  • 9789353160777
Subject(s): DDC classification:
  • S 658.8S  ZEI
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