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Strategic brand management : measuring and managing brand equity / Uttam Kumar Singh and Ravi Jyee

By: Contributor(s): Material type: TextTextPublication details: New Delhi : Jnanada Prakashan , 2017.Description: 353 pagesISBN:
  • 9788171394111
DDC classification:
  • S 658.8B SIN
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management S 658.8B SIN (Browse shelf(Opens below)) Available IMK15225

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