Corporate branding : areas, arenas and approaches Melewar, T C; Alwi, S Y Syed

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TextSeries: Publication details: Routedge, London 2015Edition: Description: 261 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8B MEL (Browse shelf(Opens below))	Available		IMK14167

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Previous	R 658.8B KOT B2B Brand Management	R 658.8B KUM Managing Indian brands: Marketing concepts and strategies	R 658.8B MAC Hand book of brand realationship	R 658.8B MEL Corporate branding : areas, arenas and approaches	R 658.8B MOO Brand management: The Indian context	R 658.8B MOS.1 Encyclopedia of brand equity management Vol.1	R 658.8B MOS.2 Encyclopedia of brand equity management Vol.2	Next

Modern Book Centre MBC-0707/15 dtd 29/07/2015

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