Marketing strategy : Vol .1 : A life cycle appraoach Lee, Alvin; Edwards, mark G

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TextSeries: Publication details: Cambridge 2014Edition: Description: 291 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.402M LEE.1 (Browse shelf(Opens below))	Available		IMK13539

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Previous	R 658.402M HER.10 Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing	R 658.402M KAP New strategic brand management: creating and sustaining brand equity long term	R 658.402M KAP Luxury strategy break the rules of marketing to build luxury brands	R 658.402M LEE.1 Marketing strategy : Vol .1 : A life cycle appraoach	R 658.402M LEE.2 Marketing strategy : Vol .2 : case book	R 658.402M LIN.3 Encyclopaedia of strategic marketing management, Vol.03: Marketing planning in a total quality environment	R 658.402M MIL.6 Encyclopaedia of strategic marketing management, Vol.06: Strategic competitive intelligence in the digital age	Next

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