Good works : marketing and corporate initiatives that build a better world and the bottom line Kotler, Philip; Hessekiel, Ddavid; Lee, Nancy R

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TextSeries: Publication details: Wiley India: New Delhi 2012Edition: Description: 282 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 KOT (Browse shelf(Opens below))	Available		IMK12531

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Previous	658.8 KOT Principles of marketing	658.8 KOT Principles of Marketing : a South Asian perspective	658.8 KOT Principles of Marketing : a South Asian perspective	658.8 KOT Good works : marketing and corporate initiatives that build a better world and the bottom line	658.8 KOT Frame work for marketing management	658.8 KOT Marketing moves : a new approach to profits , growth and renewal	658.8 KOT Marketing management/	Next

UGC MRP Project under Dr K S Chandrasekar, Principal Investigator

Modern Book Centre MBC -1306/13 dtd 19/10/2013

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