Strategic brand magement : building , measuring and managing brand equity Keller, Kevine Lane; Parameswaran, M G; Jacob, Isaac

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Material type: Text

TextSeries: Publication details: Pearson 2011Edition: 3 editionDescription: 683 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M KEL (Browse shelf(Opens below))	Available		IMK12191

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