Strategic marketing management : text and cases Gupta, S L

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Material type: Text

TextSeries: Publication details: Atlantic Publishers & Distributors, New Delhi 2009Edition: Description: 541 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.402M GUP (Browse shelf(Opens below))	Available		IMK10216

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	Next
Previous	R 658.402M BRO.4 Encyclopaedia of strategic marketing management, Vol.04: New product development	R 658.402M CAR.9 Encyclopaedia of strategic marketing management, Vol.09: Customer advisory boards a strategic tool	R 658.402M CRA Oxford handbook of strategic sales and management	R 658.402M GUP Strategic marketing management : text and cases	R 658.402M HER.10 Encyclopaedia of strategic marketing management, Vol.10: Cross-cultural marketing	R 658.402M KAP New strategic brand management: creating and sustaining brand equity long term	R 658.402M KAP Luxury strategy break the rules of marketing to build luxury brands	Next

Modern Book Centre MBC-0275/10 dtd 24-05-2010

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