New strategic brand mangement Kapferer, Jean-Noel

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Material type: Text

TextSeries: Publication details: Kogan 2009Edition: Description: 560 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B KAP (Browse shelf(Opens below))	Available		IMK09173

Previous			No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.8B KAP Brand switch	658.8B KAP 27 Brand Practices: Twenty seven action packed strategies for building winninmg brands	658.8B KAP The New strategic brand management creating and sustaining brand equity long term	658.8B KAP New strategic brand mangement	658.8B KAP Breakthroough branding : how smart entrepreneurs and intrapreneurs transform a small idea into a bid brand	658.8B KAZ Driving layalty : turning every customer and employee into a raving fan for your brand	658.8B KEL Strategic brand management: Building, measuring, and managing brand equity	Next

Modern Book Centre MBC-0499/09 dtd 13-06-2009

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