Marketing : the basics Moore, Karl; Pareek, Niketh

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Material type: Text

TextSeries: Publication details: Routedge, London 2007Edition: Description: 249 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8 MOO (Browse shelf(Opens below))	Available		IMK08428

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	R 658.8 MCD Complete marketer : 60 essential concepts for marketing excellence	R 658.8 MCD Marketing value metrics : a new metrics model to measure marketing effectiveness	R 658.8 MER Marketing	R 658.8 MOO Marketing : the basics	R 658.8 MOU Cases in marketing management	R 658.8 MOU Routledge companion to the future of marketing	R 658.8 MUL Promotional marketing : how to create , implement & intergrate campaigns that really works	Next

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