Brand failures : the truth about the 100 biggest brandinbg mistakes of all time Haig, Matt

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Material type: Text

TextSeries: Publication details: Kogan Page 2006Edition: Description: 260 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B HAI (Browse shelf(Opens below))	Available		IMK08304

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Previous	658.8B GAL Building brands : strategy and tactics	658.8B GEL Global brand strategy : unlocking brand potential across countries, culures and markets	658.8B GLA Brand transformation : transforming firm performance by disruptive, pragmatic and achievable brand /	658.8B HAI Brand failures : the truth about the 100 biggest brandinbg mistakes of all time	658.8B HAI Brand failures : the truth about the 100 biggest branding mistakes of all time	658.8B HAL Darwin's brands : adapting for success	658.8B HAM Branding your business : promoting your business attractingo customers and standing out in the market palce	Next

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