Strategic Marketing Planning Gilligan, Colin; Wilson, Richard M

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Material type: Text

TextSeries: Publication details: Butterworth-Heinemann, Oxford 2006Edition: Description: 625 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M GIL (Browse shelf(Opens below))	Available		IMK06699

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available			No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.402M FER Marketing management strategies	658.402M FRE Strategic social marketing	658.402M GIB Strategic alliances & marketing partnerships : gaining competitive advantage through collabo	658.402M GIL Strategic Marketing Planning	658.402M GIL Strategic marketing planning/	658.402M GOU Creating the strategy : winning and keeping customers in B2B markets	658.402M GRO Emerging markets : strategies for competing in the global value chain	Next

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