Analysis for Strategic Marketing Rao, Vithala R; Steckel, Joel H

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Material type: Text

TextSeries: Publication details: Pearson Education, Delhi 2006Edition: Description: 514 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	S 658.402M RAO (Browse shelf(Opens below))	Available		IMK06453

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available				No cover image available No cover image available	Next
Previous	S 658.402H TRU Strategic human resource management	S 658.402H YOR Applied human resource management : strategic issues and experiential exercises	S 658.402M KEL Strategic brand magement : building , measuring and managing brand equity	S 658.402M RAO Analysis for Strategic Marketing	S 658.402M SHU Strategic marketing: planning and implementation/	S 658.402M SHU Strategic decision making management/	S 658.402M XAV Strategic marketing: A guide for developing sustainable competitive advantage	Next

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