Handbook of Relationship Marketing Sheth, Jagdish N; Parvatiyar, Atul, Eds.

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Material type: Text

TextSeries: Publication details: Response Books, New Delhi 2005Edition: Description: 660 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 SHE (Browse shelf(Opens below))	Available		IMK06124

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Previous	658.8 SHE Essentials of marketing management	658.8 SHE Marketing management: Systems based managerial approach	658.8 SHE Marketing management	658.8 SHE Handbook of Relationship Marketing	658.8 SHE Principles of marketing	658.8 SHE Marketing management integrated value based managerial approachunder current market driven and competative global marketing	658.8 SHE Sherlekar' s marketing management : concepts and cases	Next

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