Strategic Marketing Management: Planning and control Meek, Helen, et.al

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Material type: Text

TextSeries: CIM Course BookPublication details: Butterworth-Heinemann, Oxford 2001Edition: Description: 293 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M MEE (Browse shelf(Opens below))	Available		IMK06089

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Previous	658.402M KUM Marketing as strategy : understanding the CEO's agenda for driving growth and innovation	658.402M LAN Strategic marketing planning and evaluation	658.402M LAR Step by step guide to a winning marketing strategy	658.402M MEE Strategic Marketing Management: Planning and control	658.402M MIL Modern marketing strategies/	658.402M MIS Marketing strategy	658.402M NAR Marketing strategies for emerging markets	Next

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