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Making of a name: The inside story of the brands we buy Rivkin, Steve; Sutherland, Fraser

By: Material type: TextTextSeries: Publication details: Oxford University Press, Oxford 2004Edition: Description: 275 pISBN:
Subject(s): DDC classification:
  • S 658.8B RIV
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management S 658.8B RIV (Browse shelf(Opens below)) Available IMK05901

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