Firebrands: Building brand loyalty in the internet age Moon, Michael; Millison, Doug

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Material type: Text

TextSeries: Publication details: TATA McGraw-Hill Publishing Co., New Delhi 2001Edition: Description: 318 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8B MOO (Browse shelf(Opens below))	Available		IMK05377

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Previous	658.8B MOH.2 Encyclopaedia of brand equity management .Vol.2	658.8B MOH.3 Encyclopaedia of brand equity management .Vol.3	658.8B MOO Brand management: The Indian context	658.8B MOO Firebrands: Building brand loyalty in the internet age	658.8B MOO Brand management: the Indian context/	658.8B MOS.3 Encyclopedia of brand equity management Vol.3	658.8B PAR FCB - ULKA brand building advertising concepts and cases	Next

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