Bottom-up marketing Ries, Al; Trout, Jack

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Material type: Text

TextSeries: Publication details: Mc Graw Hill: New York 1989Edition: Description: 226 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 RIE (Browse shelf(Opens below))	Available		IMK04164

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Previous	658.8 RAP Great marketing turnaround: The age of the individual and how to profit from it	658.8 RIC Momentum : how companies become unstoppable market forces	658.8 RIE Bottom-up marketing	658.8 RIE Bottom-up marketing	658.8 RIE 22 immutable laws of marketing	658.8 RIL Marketing and promotion	658.8 RIL Marketing principles	Next

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