Fundamentals of advertising Wilmshurst, John; Mackay, Adrian

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Material type: Text

TextSeries: Publication details: Butterworth-Heinemann:Oxford 1999Edition: 2 editionDescription: 384 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659 WIL (Browse shelf(Opens below))	Available		IMK03723

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659 WEL Advertising : principles and practice	659 WEL Advertising : principles and practice	659 WEL Advertising : principles and practice	659 WIL Fundamentals of advertising	659 WIN Beyond advertising : creating value through all customer touchpoints/	659 ZYM The end of advertising as we know it	659.1 AAK Advertising management	Next

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