Cases in marketing management Moutinho, Luiz

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Material type: Text

TextSeries: Publication details: Addison Wesley: England 1995Edition: 2 editionDescription: 390 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	R 658.8 MOU (Browse shelf(Opens below))	Available		IMK03021

Previous	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	R 658.8 MCD Marketing value metrics : a new metrics model to measure marketing effectiveness	R 658.8 MER Marketing	R 658.8 MOO Marketing : the basics	R 658.8 MOU Cases in marketing management	R 658.8 MOU Routledge companion to the future of marketing	R 658.8 MUL Promotional marketing : how to create , implement & intergrate campaigns that really works	R 658.8 MUR Ethics in marketing : international cases and perspectives	Next

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