Strategic brand management: Creating and sustaining brand equity long term Kapferer, Jean- Noel
Material type: TextSeries: Publication details: Kogan Page Inda Pvt Ltd: New Delhi 1997Edition: 2 editionDescription: 497 pISBN:- 658.402M KAP
Item type | Current library | Home library | Call number | Status | Date due | Barcode | |
---|---|---|---|---|---|---|---|
Book | Institute of Management Processing Center | Institute of Management | 658.402M KAP (Browse shelf(Opens below)) | Available | IMK02885 |
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