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Strategic brand management: Creating and sustaining brand equity long term Kapferer, Jean- Noel

By: Material type: TextTextSeries: Publication details: Kogan Page Inda Pvt Ltd: New Delhi 1997Edition: 2 editionDescription: 497 pISBN:
Subject(s): DDC classification:
  • 658.402M KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.402M KAP (Browse shelf(Opens below)) Available IMK02885

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