Strategic marketing management: concepts and cases : an Indian context Khurana, Rakesh; Ravichandran, A N

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TextSeries: Publication details: Global Business Press: Delhi 1995Edition: Description: ISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M KHU (Browse shelf(Opens below))	Lost		IMK02564

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Previous	658.402M KEL Strategic brand magement : building , measuring and managing brand equity	658.402M KEL Strategic brand magement : building , measuring and managing brand equity	658.402M KEL Strategic brand magement : building , measuring and managing brand equity	658.402M KHU Strategic marketing management: concepts and cases : an Indian context	658.402M KIM Blue ocean strategy : how to create uncontested market space and make the competition irrelevant	658.402M KIS Optimal trading strategies : quantitive approaches for managing market impact and trading risk	658.402M KUM Marketing as strategy: Understanding the CEO`s agenda for driving growth and innovation	Next

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