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Strategic brand management: New approaches to creating and evaluating brand equity Kapferer, Jean-Noel

By: Material type: TextTextSeries: Publication details: Global Business Press: New Delhi 1994Edition: Description: 230 pISBN:
  • 8172400489
Subject(s): DDC classification:
  • 658.8B KAP
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B KAP (Browse shelf(Opens below)) Available IMK01501

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