Amazon cover image
Image from Amazon.com
Image from Google Jackets
Image from OpenLibrary

Strategic brand management: New approaches to creating and evaluating brand equity Kapferer, Jean-Noel

By: Material type: TextTextSeries: Publication details: Global Business Press: New Delhi 1994Edition: Description: 230 pISBN:
  • 8172400489
Subject(s): DDC classification:
  • 658.8B KAP
Tags from this library: No tags from this library for this title. Log in to add tags.
Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Institute of Management Processing Center Institute of Management 658.8B KAP (Browse shelf(Opens below)) Available IMK01501

There are no comments on this title.

to post a comment.