Marketing challenges: cases and challenges Lovelock, Christopher H; Weinberg, Charles B

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Material type: Text

TextSeries: Publication details: Mc Graw Hill: New York 1993Edition: 3 editionDescription: 628 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 LOV (Browse shelf(Opens below))	Available		IMK01451

Previous	No cover image available No cover image available	No cover image available No cover image available		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		Next
Previous	658.8 LEV Marketing : defined, explained and applied	658.8 LEV Guerrilla deal - making : how to put the dog on your leash & keep him there	658.8 LOU Marketing Management: Text and cases	658.8 LOV Marketing challenges: cases and challenges	658.8 MAC Sage handbook of marketing theory	658.8 MAD Marketing management	658.8 MAJ Marketing in perspective/	Next

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