Marketing strategy: A customer-driven approach Schnaars, Steven P

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Material type: Text

TextSeries: Publication details: Free Press: Newyork 1991Edition: Description: 319 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.402M SCH (Browse shelf(Opens below))	Available		IMK00788

Previous		No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	658.402M ROU Routledge companion to strategic marketing/	658.402M SAH Strategic marketing: making decisions for strategic advantage	658.402M SAR Strategic brand management for B28 markets : a road map for organizational transformation	658.402M SCH Marketing strategy: A customer-driven approach	658.402M SIM Strategy & marketing: A case approach	658.402M SMA Strategic pharmaceutical marketing	658.402M SMI Handbook of strategic marketing communications: New ways to build and integrate communications	Next

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