Fundamentals of advertising research Fletcher, Alan D; Bowers, Thomas A

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Material type: Text

TextSeries: Publication details: Wadsworth Publishing Company: California 1991Edition: 4 editionDescription: 364 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	659 FLE (Browse shelf(Opens below))	Available		IMK00692

Previous	No cover image available No cover image available				No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available	Next
Previous	659 FAR How to produce successful advertising	659 FAR Hand book of successful advertising	659 FEN Psychology of advertising/	659 FLE Fundamentals of advertising research	659 GAU Marketing communication and advertisisng	659 GOD Language of advertising	659 GOL Cracking the Ad Code	Next

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