Basic marketing: A managerial approach McCarthy, E Jerome

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Material type: Text

TextSeries: Publication details: Richard D. Irwin, INC: Illinois 1987Edition: 7 editionDescription: 762 pISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Institute of Management Processing Center	Institute of Management	658.8 MCC (Browse shelf(Opens below))	Available		IMK00684

Previous				No cover image available No cover image available	No cover image available No cover image available	No cover image available No cover image available		Next
Previous	658.8 MAT Marketing management	658.8 MAT Readings in marketing	658.8 MAZ Marketing challenges	658.8 MCC Basic marketing: A managerial approach	658.8 MCC Basic marketing: A managerial approach	658.8 MCD Key customers: How to manage them profitably	658.8 MCD Marketing plans: How to prepare them, how to use them	Next

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