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Cultivating copyright : how creative industries can harness intellectual property to survive the digital age / by Bhamati Viswanathan.

By: Material type: TextTextSeries: Routledge research in intellectual propertyPublication details: UK, Routledge, 2020.Edition: 1stDescription: 234pagesISBN:
  • 9781138477490 (hardback)
Subject(s): DDC classification:
  • 658.4038 BHA.C
Contents:
Introduction and the road map -- What is the problem : copyright and creativity in crisis -- What is causing the problem : disruptive innovation -- What are creative industries afraid of : known risks -- What should creative industries be afraid of, but may not be aware of : unseen risks -- What doesn't work : focusing exclusively on business- or IP-based solutions -- What does work : tailoring -- Tailoring business models and strategies -- Tailoring legal policies and practices -- Tailoring technological measures -- Tailoring cultural and normative features -- What is exacerbating the problem? : Big Tech, the thumb on the scales -- What to do when tailoring doesn't suffice : countervailing Strategies -- Copyright, democracy and art
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Based on author's thesis (doctoral - University of Pennsylvania Law School, 2015) issued under title: Creative copyright : tailoring intellectual property policies and business strategies for creative content industries in the digital age.

Includes bibliographical references and index.

Introduction and the road map -- What is the problem : copyright and creativity in crisis -- What is causing the problem : disruptive innovation -- What are creative industries afraid of : known risks -- What should creative industries be afraid of, but may not be aware of : unseen risks -- What doesn't work : focusing exclusively on business- or IP-based solutions -- What does work : tailoring -- Tailoring business models and strategies -- Tailoring legal policies and practices -- Tailoring technological measures -- Tailoring cultural and normative features -- What is exacerbating the problem? : Big Tech, the thumb on the scales -- What to do when tailoring doesn't suffice : countervailing Strategies -- Copyright, democracy and art

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