Electronic marketing and the consumer / editor, Robert A. Peterson.

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Material type: Text

TextPublication details: Thousand Oaks, Calif. : Sage Publications, c1997.Description: xiii, 193 p. : illISBN:

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Futures Studies Processing Center	Dept. of Futures Studies	658.84 ELE (Browse shelf(Opens below))	Available		DFS1926

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Previous	658.834 MAD The moment of clarity : using the human sciences to solve your toughest business problems /	658.8342 BER Contagious : why things catch on /	658.8342 KRI Customer sense : how the 5 senses influence buying behavior /	658.84 ELE Electronic marketing and the consumer /	658.84 GRE Electronic commerce : security, risk management, and control /	658.84 IAN e-marketing strategy /	658.84 MIC Asia's digital dividends how Asia-Pacific's corporations can create value from e-Business	Next

Includes bibliographical references (p. [175]-181) and index.

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