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Software product management and pricing : key success factors for software organizations / Hans-Bernd Kittlaus, Peter N. Clough.

By: Contributor(s): Material type: TextTextPublication details: Berlin : Springer, c2009.Description: ix, 231 p. : illISBN:
  • 9783540769866
Subject(s): DDC classification:
  • 005.3068
Online resources:
Contents:
Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.
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Holdings
Item type Current library Home library Call number Status Date due Barcode
Book Book Dept. of Futures Studies Processing Center Dept. of Futures Studies 005.3068 KIT (Browse shelf(Opens below)) Available DFS3956

Includes bibliographical references (p. 223-226) and index.

Responsibility for economic success (profitability across the life cycle).- Definition of the total market and the target market (e.g. national vs. international).- Scope and Positioning.- Definition of the packaging (product family vs. single product, name etc.).- Controlling of Marketing.- Definition and Controlling of the sales channels.- License models.- Value vs. Cost Pricing, Strategic vs. tactical pricing.- Client for Development.- Requirements Management.- Definition and coordination of the support structure.- Competitive advantages and how to defend them.

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