Introduction -- Timeline of a remarkable life -- I. Get to the top -- Be an outsider -- Follow your own road -- Meet the right people -- The Wizardy Woz -- Mine your life experience -- Be a survivor -- Keep your powder dry -- Seize opportunity -- Jobs' heroes -- Never stand still -- Dream big -- A tale of five companies -- Cultivate your brand -- How Apple got its name -- II. Stay at the top -- Build beautiful -- Look around for inspiration -- Job interviews the Jobs way -- Build a winning team -- How not to manage relationships -- Master the money (so it doesn't master you) -- don't sideline design -- How to create an instant design classic -- Sell the dream -- Think different -- Build a community of customers -- Go for the big bang -- The Steve Jobs uniform -- Find a dragon to slay -- Jobs vs Gates -- Roll with the punches -- Turn adversity into advantage -- Know when to tear up the blueprints -- Outpace the curve -- How to load your iPod like Steve -- Create the space for creativity -- Building a home -- Know your customers (but not too well) -- Reimagine the marketplace -- Jobs' patents -- Establish a work-life balance - Luxuriate the Stave Jobs way -- Steve Jobs : imagining a future without himself.

Learn how to view the world through the eyes of Steve Jobs, and youll be thinking like a true innovator in no time A titan of technological innovation, Steve Jobs thought differently than everyone else. He had the mercurial ability to know what people wanted before they knew it themselves, and whats more, he knew how to sell that idea. An advocator of good design in both function as well as appearance, his influence in Silicone Valley changed the way the world thinks about technology. But how did he achieve such success? What were his methods? How to Think Like Steve Jobs reveals the philosophies and carefully honed skills Jobs used in his journey to the top and in the consolidation of Apples unique place in the public consciousness. With his thoughts on innovation, how to find inspiration, presenting an idea, advertising, and much more, you can delve into the mind of the master.