Includes bibliographical references and index.

Enter the new world of storytelling by design -- Structure -- Seven key components of integrated storytelling by design -- Design principles and elements of integrated storytelling -- The rise, fall and rise of the living story -- The concept of integrated storytelling -- The war of the worlds -- Case: The war of the worlds immersive experience -- From theory to practice : concepts transcending technologies -- The integrated storytelling check list -- The audience is the hero! -- Constructing immersive narrative designs with story spheres -- From theory to practice : constructing a basic story sphere -- Creating new narrative structures and dynamics with micro stories -- From theory to practice : structuring micro stories -- Audience layer compositions -- From theory to practice : creating an audience code set -- Designing connections across audience gaps -- Designing a creator - audience connection script -- The audience and the integrated story sphere -- The new roles of the audience -- Variations of the alien encounter -- From theory to practice : audience role timeline mapping -- Contextual audience design -- From theory to practice : audience context -- Adjusting to a new audience mindset -- The design of memories -- Theory to practice : working with micro experiences in sequence -- The integrated storytelling design dimensions -- Theory to practice : integrated experiential narrative -- Theory to practice : vertical and horisontal integration -- Creating integrated storytelling -- Testing integrated storytelling concepts -- Acknowledging the dark side of storytelling -- From theory to practice : uncovering hidden agendas -- Themed attractions -- Case: Star Wars Galaxy's Edge -- Game design and beyond -- Case: The last of us -- Case: Eve online : true stories -- The new retail experience -- Case: Søstrene Grene -- Integrated storytelling for modern marketing -- Case: Bleed for the throne -- The future of the story experience -- Storytelling is not what storytelling was.

"This pioneering work equips you with the skills needed to create and design powerful stories and concepts for interactive, digital, multi-platform storytelling, and experience design that will take audience engagement to the next level. Klaus Sommer Paulsen presents a bold new vision of what storytelling can become if it is reinvented as an audience-centric design method. His practices unlock new ways of combining story with experience for a variety of existing, new and upcoming platforms. Merging theory and practice, storytelling and design principles, this innovative toolkit instructs the next generation of creators on how to successfully balance narratives, design, and digital innovation to develop strategies and concepts that both apply and transcend current technology. Packed with theory and exercises intended to unlock new narrative dimensions, Integrated Storytelling by Design is a must-read for creative professionals looking to shape the future of themed, branded and immersive experiences"-- Provided by publisher.

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