Includes index.

"This book offers an in-depth exploration of the exciting field of corporate media production from concept development through to the final stages of postproduction and considers all the technical, interpersonal and creative elements needed for success. This third edition has been updated to reflect both traditional and social media production perspectives, including all phases of research and script development/presentation; essential preproduction activities and production styles; equipment; editing; distribution and evaluation methods; and the role of social media as distribution platforms. Special emphasis is placed on the director's role, client education, and handling. Organized to follow the standard production sequence, Corporate Media Production will lead students through the entire process in a clear, logical, step-by-step manner. Topics include: Program Needs Analysis, Client Interaction, Critical Judgment and People Skills, The Director's role, Script essentials, Dialogue and Narration, Audio Production, Editing Social Media, Production and Distribution. Written in an engaging and easy to follow format, this book is a perfect introduction for students wanting to learn the ins and outs of corporate media production"-- Provided by publisher.