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Mass Communication and radio journalism

By: Material type: TextTextPublication details: kanishka 2020 New delhiDescription: 294pISBN:
  • 9789389484342
Subject(s): DDC classification:
  • 302.20954 PAN-M
Summary: The book has five sections. The first deals with a general introduction to communication theory. The second entitled \\\'Mass Media\\\' is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the psychology and sociology of the audience. The fourth section on \\\'The Effects of the Mass Media\\\' and the fifth on \\\'Media and Development\\\' deal with audience behaviour and the concept of development well supported by research studies. The book meets its objective of being a textbook as well as a book that gives an overview of mass communication in India.
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Holdings
Item type Current library Home library Collection Call number Status Date due Barcode
Book Book Dept. of Communication and Journalism Processing Center Dept. of Communication and Journalism Non-fiction 302.20954 PAN-M (Browse shelf(Opens below)) Available DCJ6561
Book Book Dept. of Computational Biology and Bioinformatics Processing Center Dept. of Computational Biology and Bioinformatics 302.20954 KEV-M (Browse shelf(Opens below)) Available DCB2272

The book has five sections. The first deals with a general introduction to communication theory. The second entitled \\\'Mass Media\\\' is divided into journalism, radio, television, cinema, advertising, public relations, folk media and group media. The third section is devoted to the psychology and sociology of the audience. The fourth section on \\\'The Effects of the Mass Media\\\' and the fifth on \\\'Media and Development\\\' deal with audience behaviour and the concept of development well supported by research studies. The book meets its objective of being a textbook as well as a book that gives an overview of mass communication in India.

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