Merchants of menace : the business of horror cinema

By:

Nowell, Richard

Material type: Text

TextPublication details: New Delhi : Bloomsbury, 2019.Description: 264ISBN:

9789388912426

DDC classification:

791.436NOW.M

Summary: Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. Merchants of Menace: The Business of Horror Cinema responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world's most enduring audiovisual forms. Given horror cuts across budgetary categories, industry sectors, national film cultures, and media, Merchants of Menace also promises to expand understandings of the economics of cinema generally. Covering 1930-present, this ground

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Holdings
Item type	Current library	Home library	Call number	Status	Date due	Barcode
Book	Dept. of Communication and Journalism Processing Center	Dept. of Communication and Journalism	791.436NOW.M (Browse shelf(Opens below))	Available		DCJ6389

Even though horror has been a key component of media output for almost a century, the genre's industrial character remains under explored and poorly understood. Merchants of Menace: The Business of Horror Cinema responds to a major void in film history by shedding much-needed new light on the economic dimensions of one of the world's most enduring audiovisual forms. Given horror cuts across budgetary categories, industry sectors, national film cultures, and media, Merchants of Menace also promises to expand understandings of the economics of cinema generally. Covering 1930-present, this ground

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