Includes bibliographical references (pages 501-530) and index.

Building theory from case study research -- Bridging the chasm between survey and case study research -- Storytelling theory and research -- Creating visual narrative art for decoding stories -- Subjective and confimatory personal introspection -- Overcoming the illusion of conscious will and self-fabrication -- Using the Forced Metaphor-Elicitation Technique (FMET) in subjective personal introspections about self -- Surfacing executives interpretations of self and the roles of co-workers in enacting front and back stage strategies -- Personal exchanges, social behavior, conversation analysis and face-to-face talk -- Exchange (talk) behavior in natural settings: an exposition of variable based analysis of case study -- Constructing thick descriptions of marketers' and buyers' decision processes in business-to-business exchange relationships -- Case study research on means-end laddering chains -- Building in degrees of freedom analysis in case study research: empirical positivistic testing of data to alernative theories -- Applying the long interview in case study research -- Tipping-point modeling in case study research -- Participant observation research in organizational behavior -- Systems thining and system dynamics modeling -- Visualizing matching generalizing: case identification hypotheses and case-level data analysis -- Fuzzy set social science and qualitative comparative analysis -- Constructing cased-based macro models: cultures' consequences on entrepreneurship, innovation, and quality-of-life -- Conclusions: principles for doing case study research.