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Integrated marketing communication : advertising and promotion in a digital world / Jerome M. Juska.

By: Material type: TextTextPublication details: New York: Routledge, 2018.Description: pages cmISBN:
  • 9781138695436 (hbk)
  • 9781138695443 (pbk)
Subject(s): DDC classification:
  • R 659.144 JUS.I
Contents:
What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.
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Holdings
Item type Current library Home library Collection Call number Copy number Status Date due Barcode
Book Book Dept. of Commerce Processing Center Dept. of Commerce Reference R 659.144 JUS.I (Browse shelf(Opens below)) 1 Not For Loan COM 8693

What is integrated marketing communications? -- Digital media environments -- IMC budgets and objectives -- Brand research and consumer insights -- Target audiences and segmentation -- Creative development -- Media planning methods -- Advertising campaigns -- Sales promotion strategies -- Brand visibility programs -- Public relations strategies -- The IMC plan.

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